Why is BRA important?

Why is BRA Important? 

BRA Image - beach sceneGiven the benefits of exercise, it is concerning that some women refrain from physical activity due to the pain and/or embarrassment associated with excessive breast motion. In fact, up to 70% of women report suffering exercise-induced breast discomfort during exercises involving running and jumping, and this leads to many of these women reducing their physical activity participation. To minimise excessive breast motion and the associated breast discomfort, it is essential that women wear a well-fitted, supportive bra. Correct bra fit is imperative to good health, as ill-fitting bras have been reported to contribute to poor posture and musculoskeletal problems (e.g. upper limb neural symptoms, non-cyclical mastalgia, neck and back pain). These symptoms can be so severe as to force females with large breasts to seek a breast reduction or inhibit them from participating in physical activity. Despite the importance of correct bra fit, surprisingly greater than 70% of women wear the wrong size bra. As a well-fitted and supportive bra can alleviate up to 85% of these symptoms, allowing women to exercise in greater comfort and possibly removing the need for breast reduction surgery, strategies that can ensure correct breast support are vital. 

BRA aims to develop research, educational, commercial and clinical strategies to improve bra fit and bra design so that all females, irrespective of age, breast size, or disease status, are able to participate comfortably in physical activity and enjoy the health benefits associated with an active lifestyle.


Last reviewed: 8 March, 2016